ROLE: Art Director and Designer on this keynote presentation for T-Mobile’s CEO. I helped establish the design language that will be used by the team. Then I work to create storyboards and conceptual stills for reference. After the script was completed, I partnered with motion and 3d animators to bring the designs to life.
CHALLENGE: Push the boundaries with our text layouts and animations while maintaining a clear messaging hierarchy and adhering to brand guidelines.
COLLABORATION: Creative Director, Producer, Content Management, Researchers, Motion Designers, Graphic Designers, Copywriters