Logo & Brand Design

ROLE: As a Designer/Art Director, I collaborated with the client to create a brand aesthetic that reflected the essence and mood of the services provided. Trauma therapy is a space for reflection, mindfulness, and purposeful dialogue. By incorporating natural elements, dark tones, and earthy hues, the design helps set the right mental space for this transformative work. One key element of the brand is the use of watercolor, symbolizing the uniqueness, imperfection, and beauty of each individual’s journey.